without hiring new reps, chasing more leads, or closing every deal yourself
What's actually holding your company back from the next level — and why more leads, more ads, and more hires won't fix it
The exact framework we've used with hundreds of home service contractors to build repeatable, high-performing sales operations that scale — and what you need to implement to break past $10M
Our complete system for transforming how your team sells — from the in-home process to pricing, option presentation, and closing — so your business grows predictably without depending on you
Bring your questions about your business, your team, or your sales process — answered live and unfiltered.
Weldon Long
New York Times Bestselling Author · INC 5000 Honoree · Home Service Sales Expert
Weldon Long is a New York Times bestselling author, nationally recognized speaker, and one of the most respected sales trainers in the industry. He built and sold one of the fastest-growing HVAC companies in Colorado — an INC 5000 honoree — and has spent the last 20+ years training hundreds of home service contractors to sell.
His system, the Home Service Sales Machine, is built around one principle: what happens at the kitchen table with the homeowner is the only thing that truly moves revenue. While most focus on operations and business management, Weldon is laser-focused on the one thing that actually grows your business — your team's ability to close.
From one-truck shops breaking past their first million to eight-figure operations looking to scale further, Weldon has helped owners across the country — in HVAC, plumbing, electrical, and every other home service trade — build repeatable sales processes, lift close rates past 50%, and build sales teams that perform without the owner in every truck.
As Featured In
Results Disclosure: These case studies show results achieved under specific circumstances. Outcomes depend on factors such as prior experience, market conditions, team size, and implementation effort.
Bell Brothers HVAC & PlumbingHVAC & Plumbing Company
Solid company built over 25 years, but leadership knew their sales process lacked structure and consistency. Revenue was growing, but margins and scalability were being left on the table.
Implemented Weldon Long's sales systems and structured in-home process. Reorganized the entire sales operation. Dramatically improved gross margins and sales consistency.
Grew to over $50,000,000 in annual revenue. Sold at a 10X multiple — one of the highest valuations in the country at the time.
Service ChampionsTop-Performing HVAC Company
Already one of the top-performing HVAC companies in the country, but ownership believed additional revenue and profitability opportunities were still being missed in the home.
Streamlined the sales process. Improved consistency across the team. Enhanced communication, presentation, and trust-building systems in the home.
Increased profitability company-wide. Built a business attractive to multiple buyers. Leadership achieved generational wealth and multiple millionaire exits across the management team.
Air Repair ProsHVAC Contractor
Needed a better way to present options and increase average sale values without using pressure tactics.
Installed Weldon Long's menu-based price cards, structured sales process, and option presentation strategy.
Average tickets increased from $10,900 to $16,700 — a 53% increase per sale.
Thermal LogisticsHVAC Company
Mike's sales performance had collapsed so severely he was laid off for over two months. Needed structure and a proven sales system.
Implemented the flipbook, price cards, mindset training, and the Consistency Selling framework.
Close rate with qualifying buyers approached nearly 100%. Dramatically increased confidence and consistency across the entire team.
GioComfort Advisor
Struggled with consistency and confidence in the home, like many comfort advisors.
Completed Weldon's training program. Implemented the structured process, presentation tools, and price cards.
Immediately closed 4 out of his next 5 leads after completing training.
Real home service operators and their teams sharing what changed after implementing Weldon's system.
I finished my training on a Saturday and went out and sold 4 of my 5 next leads. Holy shit does this program work!
Before completing your program I was earning about $2,000 every pay period. Now I am earning $6,000 every pay period. Thank you! Thank you!
Weldon was a uniquely dynamic speaker, with a distinct talent for his craft. His message speaks to business minds from varying social perspectives, and his approach conveyed valuable keys to business and life success. His creative process and anecdotal speaking style, truly encouraged me to remain engaged. He knows how his tactics have worked for him, which makes him a true authority on business development and sustainability. With his level of energy and enthusiasm, I can only imagine that he must be the first one up even if he was the last to hit the sack. If there is a microphone around, putting Wally on it is sure to bring about a mass positive mindset realignment.
We're in a good spot, and you played a big part in that! This last winter would have been disastrous for us if I hadn't taken that leap and jumped in last year. So I want to send you a lot of thanks and appreciation. I've had a lot of experiences with consultations before. And your dedication, hard work ethic, and mindset really sets you apart from what I've experienced before.
I began working for TLI in October 2020. Even though I'm experienced as a salesman, I found I had a lot to learn. Last year's sales took a nosedive – so much so that I was laid off for over 2 months! I knew from experience I needed a sales program to follow and I presented the owner with some options. We've been with EGIA as a company for over 10 years and was quite familiar with Weldon Long and some of his philosophies. So we thought his program would be the simplest / easiest to implement. While that turned out to be true, there is so much material it took some work (!) to get through it. Totally worth it!! Our owner leveled with me and said "Mike, basically if the customer has qualifying credit, your close rate is nearly 100%!!" He's right. With the presentation flip book and the price cards, we are able to differentiate ourselves from any competition the prospect may come across. What this does to your confidence is amazing! He went on to discuss probably the most impactful part of the program: Mindset training! I have received far more from this program than the price of admission.
I've been an entrepreneur most of my life and have crossed paths with many successful and inspiring business builders and motivational speakers, however, I can honestly say none of them compare to Weldon Long! We recently had Weldon speak at a company event. Those in attendance expressed how fortunate they were to have spent time with him and hear his thoughts and views on life, business, sales, and entrepreneurship and how those thoughts were more than motivational . . . they were truly inspiring! Sharing his life story and lessons learned are beyond valuable. In a world of so much 'fog' and 'confusion' it's refreshing to hear the authenticity of a real-world example of someone who went from desperation in poverty to a life of wealth and prosperity. There is truly no one like Weldon Long!
Weldon, On behalf of Habegger and my entire team, I want to express our sincerest gratitude for the remarkable mindset training session you conducted today. It was truly a game-changer, and exactly what our team needed. I hope that your expertise and insights have breathed new life into our sales efforts and ways our team can overcome the challenges the industry continues to throw our way. The training session was precisely what the doctor ordered for us, serving as a much-needed catalyst to rejuvenate and empower our team. Your ability to inspire and motivate is unmatched. You helped equip us with the tools, strategies, and, most importantly, the mindset required to conquer the constant obstacles that our industry presents. Thank you for taking the time to make my little slice of the Habegger world better today. Everyone who attended that training is now better for it. Kudos and well done, sir!
I was introduced to Weldon by Andrew Stotz after being on his podcast. I then read two of Weldon's books and reached out to him to be on The Unstoppable Podcast and to have him speak at our Unstoppable Event. I recommend Weldon based on his authenticity, knowledge, expertise and professionalism. Weldon is a talented storyteller, who captures the audience in such a unique way. We greatly appreciated how Weldon integrated our event theme Unstoppable in his Keynote. He inspired the audience (to tears) that anything we put our mind to, put into action and belief, we can become and do anything we want to create in our lives. NO MATTER WHAT, circumstances do not define your opportunities. He also gave tangible processes and systems on how to create the success you want professionally and personally. Weldon and team are AMAZING to work with, kind, patient, professional, ORGANIZED and still very easygoing. Made planning our first in-person event with Weldon being our Keynote speaker seamless and smooth.
Professionally then personally I have known Weldon (Wally) Long for 15 years. We have seen him speak, motivate, entertain, educate and give people self-help at a Bryant National Sales Meeting, two to three times now at Peirce Phelps (where I am employed) as a "keynote" speaker. Along with Speaking engagements Wally has trained our Carrier/Bryant Dealers in the Sales Process and some of our key people in "The 7 Habits of Highly Effective People." Wally before he presents as a speaker has asked me personally what were the key themes and or subjects that we would like to have a listener get out of his presentation. He has nailed it every time. We have had contractors that will come to a meeting that have seen him before just because he is returning again. That is a powerful speaker. People want to hear him again! That is impactful. Wally is a man of his word, with honor and integrity. I would recommend Weldon to anyone in any walk of life for whatever the desired need could be. He is a true friend as a result of our 15 year relationship.
Weldon, it was so great meeting you and we so appreciate you sharing your story and your journey! We received AWESOME reviews about you! The Power of Consistency and the Money Brain concepts can certainly be paralleled into our daily lives both personally and professionally. I look forward to working with you again in the future!
Weldon Long was recommended by a PIA Past President. He said Weldon changed his life. WOW! That statement is true for the PIA team. Weldon is a living example of how changing your mindset and setting goals can change your life. You can get what you want — make sure you are not letting what you want be a passive thought but take the time to flesh out the steps on how to get there.